iBelong Cooperative Image Campaign

iBelong Campaign

To help our affiliates share the credit union difference, materials from the the iBelong campaign, created by the Pennsylvania Credit Union Association (PCUA), have been licensed through the MD|DC Credit Union Association and are available for use by members through December 31, 2017.

What's Available
The materials include TV spots, radio spots, logos, images and all elements from the iBelong campaign developed by PCUA and released in 2013 and 2016. Member credit unions can insert customized tags with a modified voiceover and their credit union logo. Here's an example of a video that was customized for Baltimore Area Credit Unions: https://www.youtube.com/watch?v=QuREZfMBP2I. Arrangements can be made through the Association for custom video edits at a reasonable price through C-Sun Studios, which is owned by the California and Nevada Credit Union Leagues. For more information, please contact Kevin McDonough at kmcdonough@mddccua.org or 443.325.0781.

TV spots: :15 and :30 spots are available for broadcast, social media, website, etc. You may download the TV spots from our website, or contact the Association for access to higher quality versions.

2013 - Promotes the lending capability of credit unions (tag line - The Credit You Deserve) and covers three themes:

  • Auto Loan
  • Family
  • Small Business

2016 - Promotes that you don't have to be a union member or hold a certain job to belong to a credit union and enjoy the benefits (tag line - Find a Credit Union That's Right for You). The TV spots feature two credit union members:

  • Jessica - a busy mom
  • Ray - an aspiring artist

Radio spots: The audio from the TV spots can be used for radio.

Images: Images of all 5 TV spots are available for you to create your own web graphics, print ads, or other materials.

Use of Materials
Feel free to use the existing materials to create advertisements, lobby displays, web pages, direct mail, etc. Based on the licensing agreement, the iBelong materials may be used until December 31, 2017.

Contacts
For more information, please contact:
Michelle Parker, VP of Public Affairs: mparker@mddccua.org or (443) 325-0769
Kevin McDonough, Marketing & Communications Specialist: kmcdonough@mddccua.org or (443) 325-0781